Frase

Product Overview

Frase is an online workspace for content teams, SEO practitioners, and website operators. It brings search research, topic planning, content briefs, AI-assisted drafting, optimization, and post-publication monitoring into a connected workflow.

Its analysis, scores, and suggestions are decision-support signals rather than assurances of rankings, traffic, or citations by AI services. Editors remain responsible for checking sources, factual accuracy, brand requirements, and publishing standards.

Main Capabilities

• Search research and briefs: Reviews results for a target query, page structures, and related questions to help users prepare outlines, coverage notes, and content briefs.
• Topic planning: Organizes pillar pages, supporting content, and uncovered subjects into topic clusters.
• AI-assisted drafting: Can prepare or revise drafts from a brief, with brand-voice settings intended to support more consistent editorial language.
• Content optimization: Presents SEO- and GEO-related scores and revision signals based on search results and page content for editors to assess.
• Auditing and monitoring: Can review site pages and monitor aspects of conventional search performance, content changes, and brand mentions or citations in selected AI-search environments.
• Publishing workflow: Frase currently documents publishing support for WordPress, Webflow, Sanity, Wix, and FraseCMS. Availability may depend on the current product version or plan.

Basic Workflow

1. Define a topic, query, target language, or site content to review.
2. Examine search research, related questions, and competing page structures, then prepare a brief or topic cluster.
3. Write the content directly or use AI assistance for an initial draft, followed by editorial and factual review.
4. Consider SEO, GEO, or site-audit signals without treating a score as an outcome guarantee.
5. After approval, export or publish through a supported CMS and monitor published pages when needed.

Needs It May Help Explore

Frase may be relevant to teams evaluating a shared workspace for research and writing, standardized briefs and brand voice, optimization reviews for existing pages, topic-cluster planning, or a consolidated view of selected search and AI-visibility signals.

Features, usage limits, integrations, language support, and plan availability may change. Before adopting it, review the current official documentation against team size, editorial controls, target CMS, and monitoring requirements.

Access and Information Notice

This overview is based on Frase's official website and public help materials, reviewed on July 12, 2026. Features, plans, integrations, and interfaces may change; refer to the current official pages.